This was such an ambitious project! The client was about to launch the at-home bike, to compete with Peloton, and both client and agency wanted an array of deliverables on a tiny budget and tight prep. We also had photo and video deliverables. We debated multiple shoot days and a studio to accomplish both, but the budget wasn't there to support it. I ended up finding the perfect location, a house in Brooklyn with multiple floors to support our video on the ground floor and stills on the second floor. It was a fast & furious one-day shoot, where I managed client and AD'd both video and stills, and I adored the results!