COINBASE: MONEY TRUCK
Concept:
Crypto moves fast. Money trucks move slow. So we drove an armored Coinbase-branded money truck through Manhattan’s Financial District to see how passersby would react.
Role:
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Production & Post Production
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Experiential
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Stills Photography
Brand: Coinbase
Creative Director: Estaben Jimenez Cardona
Creative Director: Jordan Pories
Executive Producer: Mia Chong Hanssen
Art Director, Social: Marcus Louis
Production Company: Cash Studios
Director: Ivan Cash
Executive Producer: Katie Gunn
Producer: Jess Weiss
Production Manager: Maggie Roberts
1st AD: Jake Leibowitz
2nd AD: Matt Hausmann
Associate Director: Julienne Jones
Photographer: Christian Rodriguez
Photography Assistant: Chris Perez
Director of Photography: Soren Nielsen
B-Camera Op: Taylor Antisdel
1st Assistant Camera (A Cam): Mo Shane
1st Assistant Camera (B Cam): Tom Fenaille
2nd AC (A+B Cam): Gabriel Contreras
Media Manager: Lucy Moloney
Stunt Driver: Chad Knorr
Location Manager: Joshua Shull, Annite Watkins
Production Designer: James Bartol
SFX: Jeff Moratti
Sound Mixer: Genna Edwards
PAs: Ethan Hsia, Chris Pasi, Danny Luketin, Onasis Cirineo, Darrien Hess, Ian L’Ecuyer, Meredith Metcalf, Heather Drew, Dah’Vielle Lucas
POST PRODUCTION
Post Producer: Jess Weiss
Post House: Cut & Run
Editor: Blake Bogosian
Assistant Editor: Drew Langer
Head of Production: Kristen Jenkins
EP: Brian Stanley
Temp Music for Director’s Cuts
This project was such a blast! Designing the truck was such a fun task - from finding the best vendor, to discussing how to best change the lines on the side of the truck - it was a collaborative team effort! Our truck came all the way from Atlanta to Wall Street, and we got to play with it stuck in traffic, and a pretend break down, which attracted a lot of eyes (which was the whole point)! We had 2 Arris, one GoPro, one iphone for socials and "fake" passerby videos, and stills - so we had our hands full on this one shoot day!
